Say Cheese! (Velveeta)
The One Show Creativity - 2nd Round Shortlist
Team: Andrea Carolina, Miguel Marques, Manuel Cabral
The idea was to encourage Gen Z to show their real “Say Cheese” to the camera in the attempt of making them feel confortable about their moods and never have to force a smile.
The challenge was to help Velveeta to enable Gen Z to live a life of outrageous pleasure.
Gallery:
Say Cheese! Video Case @ManuelCabral